Media Monitoring

Give your team room for the work that matters to your clients.

Tartan Media Monitoring takes over the manual searching, checking and filtering of media coverage — so your team keeps time for clients and advice. Articles are found, linked to client, brand and press release, and assessed on genuine relevance — tailored to your organisation.

Book an intro call See how it works

Sound familiar?

Media monitoring without the manual work

So your team can put their time back into the work they are good at — focusing on clients and what they need.

Isla · PR Account Manager

The Client Strategist

“I want more time for my clients — not for endlessly searching for online articles.”

The situation

Isla is the strategic face to her clients — she translates their story into the right media and interprets what the coverage means. But her day starts with manual searching: scanning sources, collecting articles, building overviews.

The challenge

The more clients she serves, the more of her time goes to signal work instead of the advice and the relationship clients really hire her for. Her strongest work comes last.

How we help

Tartan Media Monitoring takes over the searching, matching and verifying. Only substantiated, relevant coverage gets through — linked to the right client, brand and press release.

Result

Isla starts her day with the client, not the source list. She serves more clients with stronger advice — without the manual work growing with her.

How it works

From thousands of articles to the few that matter

Four steps, fully automated — and verifiable at every moment. Click a step to see what we do today.

Online channels are monitored automatically.

Today we pull sources via Google Alerts, RSS feeds and programmatic search (PSE), supplemented with a database of your own publications as reference.

Want to include extra or different sources in the search? That's possible — that's where the customisation sits, which we scope separately.

Match

Linked to the right client, brand and press release.

Each article found is linked to the right client, the right brand and — where possible — the underlying press release.

Specific matching rules or extra context that should be weighed in? We set that up to fit your situation.

Verify & score

AI checks against your own press releases — with score and reasoning.

Every article is checked by AI against your own press releases. Only genuine coverage gets through, with a match score and reasoning per article.

The scoring logic and thresholds are tuned to what's relevant for your organisation. That tuning is part of the customisation.

Deliver

Email, report, portal — or your own system.

By default we deliver via email or a clear report. We also connect to a portal or your own (cloud) system.

The delivery format and timing are set up to fit your workflow. Non-standard integrations are scoped separately.

For every article you see why it does or does not count as coverage: a match score, the reason for the match and the source reference. Verifiable — for you and for your client.

These four steps are our building blocks — not a fixed mould. No two organisations are alike, so we adapt them to yours: what fits, we use; what your situation needs, we rebuild. Often the basis is recognisable and we build on what is already there.

The portal

What your team actually sees

A clear portal on top of the pipeline: verified coverage, campaign pickups and portfolio analysis — in one place. (Shown with fictional demo data.)

portal · dashboard

DashboardVerified coverage, pipeline precision, campaign pickups and reach at a glance. Open full →

portal · coverage

CoverageEvery verified article, searchable and filterable per brand. Open full →

portal · analysis

Analysis & advicePortfolio scorecards, regional heatmap and shared outlets. Open full →

Beyond media monitoring

Need help with another process, team or department?

Media monitoring is one example of what we do. Not yet sure where automation delivers the most in your organisation? A Quickscan maps that out in a short time.

Start with a Quickscan →

Contact

Curious what this would look like for you?

In a short conversation we explore your situation — and whether this fits. Start small, show results quickly.

Thanks — your message has been received.

We will get back to you shortly.

Or email us directly: info@tartandigitalservices.com